Photography Today

The last decade has seen major changes in how we express our self and interact with the world. Mobile phones and social media are nowadays integral parts of our life and have modified quite a good part of our habits, not necessarily in a negative way.

In between everything affected by those changes, there is also photography of course.

Everybody knows how mobile phones and Instagram simplified the act of taking pictures and how nice the end results are, with a minimum input from our side.

Casual and amateurs photographer were fascinated by mobile phone cameras and apps. Having a relatively powerful camera always in you pocked was and still is a undeniable advantage, giving almost infinite opportunities to photograph the world around us.

In few years, the production of low and mid level camera collapsed, only the expensive professional ones survived.

And the changes are far from ending, as we know AI is approaching at high speed and we have even difficulties to imagine the changes that it will bring to our life.

No doubts, taking pictures will be even easier and the image quality will reach higher level of perfection.

But is that still photography?

I believe today there is a difference between photography and image (or content) creation.

The difference between casual pictures taken with a point-and-shoot and the ones coming out from our apps, is simply astonishing.

But now we start seeing a horizon ahead, photography is coming back with an higher value. There is a renew interest for image with good artistic, aesthetical and ethic content. A differentiation between photographs and photo posts seems to start taking place, awareness about good photography is increasing.

As confirmation of this trend, a renewed interest in quality digital camera is growing and the analogue photography is seriously coming back.

After a period of confusion, photography seems to have find is place in the era of social media by identify itself for what it is: a form of art.

An art which is very human as human are our eyes, which doesn’t need perfection because we are imperfect but which can give great emotions, just like us.

Ultimately, I truly believe that photography never had a more brilliant and exciting future than now, maybe it will attract less crowd than in the past but that may not be a negative change.

So let’s go out to collect emotions and fix them in images.